13 Spooky hidden Google Analytics hacks which you’re overlooked

Google Analytics is an awesome tool to learn and one of the favorite tool of every Digital marketer including me.

Haven’t you ever thought, you’re fully utilizing all the features in GA.

Let’s take my situation, In the early days of my digital marketing career, I thought analytics was only tracking the website traffic data.

As I involved deeper into Google Analytics, realized that I was missing out on a goldmine of data analysis to explore.


I’ve made a list of 13 ultimate Google Analytics hacks that are underutilized but crucial for the website data tracking

1. Set up Custom Analytics Dashboard

Setting up a custom analytic dashboard may be useful in analyzing or reporting the data in Google Analytics. Custom Dashboard can be of different types, either SEO or content or any other.

Head over to the Dashboards in Customization tab.

Click on Create and name the dashboard with a blank canvas.

Click on add widget option and selects the metrics u want to add to the dashboard

This is a sample dashboard



Set up the Date ranges and compare  and analyze the Data behavior

For reporting purposes, you can email the dashboard or download the pdf version of the dashboard n use further.

Set and Measure your Marketing KPI’ S


2. Create Annotations

Lets assume you’re doing some SEO activities for a website. Mostly You need to track the activities or notes about the website. Instead of scribbling in a  notebook, why don’t you create an Annotation?

Annotations are real-time notepads that helps to track activities and important information with respect to the date.

To create an Annotation

Click below on any graph in Google Analytics

Click on create new Annotation

Set up the date and Note down the points and set the visibility according to your preference



3. Set up Goals

One of the most essentials element in the tracking of a website is setting up goals. You can have different types of goals, Depending on the website. For some it will be collecting leads, email subscribers for others it will be contact form enquiry.

To setup Goals

Head over to admin tab in Analytics and click on Goals

Click on new Goal

You can choose an existing template or create a custom goal for the website.

For custom Goal,

Give the Goal a name and select the preferred Goal type

For example, if you are selecting destination in Goal type, Type the URL in the destination field

verify and save the goal.


4.Enable Search Console in Google Analytics

For advanced tracking, we can integrate our google search console account into Google Analytics.

Follow the below few steps to integrate Google Search console

Click on the search console tab in Acquisition

Setup Search console Data sharing

Scrolling Down, click on adjust Search console and select your preferred search console account.

And Save.

5. Setup up Custom Alerts

As Google modifies their algorithm often, there will be data fluctuations in the website for sure.

So it is important to be alert on the data fluctuations inorder to refine the strategy. Setting up custom alerts can be useful for us to get notified and take necessary steps and action.

To setup Custom alert

Click on Admin in the left taskbar

Click Custom alerts in the view column

Click on New alert


Configure the settings and save.


6. Analyze Landing Page Reports

Analyzing landing page reports in a crucial aspect as we can find where are our traffic from or the source/medium of the traffic.

Also, We can check if there are some issues with landing Pages while navigating to other subpages.

To analyze landing pages in Google Analytics

Head over to the Acquisition Tab

Click on Landing Pages in Acquisition tab

7.Reverse Funnel Path Visualization to find  Top Performing Pages

For almost all the websites, the primary aim will be conversions. So its a tricky challenge to find out which of your pages are converting.

To find the top performing Pages

Select Reverse Goal path in conversions

Look over to the thank you pages which are shown in left side and landing pages and converting pages in right side.


8.Referral pages

It is important to monitor referral pages to see which of them are sending more traffic to our website, that may be a guest blog, articles or even a simple bookmark. So that we can build more links to the page that sends more traffic

To find refferral pages

Go to All traffic in Acquisition

Click on Referrals


9. Filter out Internal traffic

If you dont want your or your team’s internal tracks on the website not to be recorded, it can be done by filtering the Ip Address.

To filter IP address

Go to Admin – All filters – New Filter


Identify your IP address and those of your team’s. Now set a predefined filter and exclude any traffic coming from these addresses.


10. Automate reports

Set up the custom Google Analytics reports as in method1. You can email these reports to as many email IDs as you want. Here’s how you do it:

Specify a date range such as ‘Last week’ or ‘Last 30 Days’ for the report you’d like to receive.

Click on ‘Email’ on the upper-left corner, and set up the frequency of the email delivery whether daily, weekly or monthly

You may also want to save it as a Shortcut for future reference by clicking on ‘Shortcut’


11. Setup Internal Site Search

It is interesting to know what users are searching on your website.  We can monitor what they are searching on the search bar of the website.


12. Track Social engagements

Google Analytics can integrate with social plugins to track social shares and automatically configure reports with more detail than basic event tracking. A developer can set this tracking up manually, or The socialTracker plugin will automatically add social tracking to any official Facebook or Twitter button.

The social engagement report is located under Acquisition > Social > Plugins


13. Heat maps with Page Analytics extension

It would be awesome if we can track how the individual pages are performing in the website.

Page analytics chrome extension form google provide an alternative to Paid tools like Hotjar and Crazy Egg.

With it, you can get insights galore about each page on your site, including bounce and exit rate, pageviews, time on page, number of visitors in real-time, and most importantly, in-page click analysis (a basic heat map showing what links users did and did not click).


Blogging Aspirant, SEO Analyst, Google Analytics and Adwords Certified. Hubspot Inbound Marketing Certified. Die Hard Javier Pastore and PSG Fan.

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