Google Analytics is an awesome tool to learn and one of the favorite tool of every Digital marketer including me.
Haven’t you ever thought, you’re fully utilizing all the features in GA.
Let’s take my situation, In the early days of my digital marketing career, I thought analytics was only tracking the website traffic data.
As I involved deeper into Google Analytics, realized that I was missing out on a goldmine of data analysis to explore.
I’ve made a list of 13 ultimate Google Analytics hacks that are underutilized but crucial for the website data tracking
1. Set up Custom Analytics Dashboard
Setting up a custom analytic dashboard may be useful in analyzing or reporting the data in Google Analytics. Custom Dashboard can be of different types, either SEO or content or any other.
Head over to the Dashboards in Customization tab.
Click on Create and name the dashboard with a blank canvas.
Click on add widget option and selects the metrics u want to add to the dashboard
This is a sample dashboard
Set up the Date ranges and compare and analyze the Data behavior
For reporting purposes, you can email the dashboard or download the pdf version of the dashboard n use further.
2. Create Annotations
Lets assume you’re doing some SEO activities for a website. Mostly You need to track the activities or notes about the website. Instead of scribbling in a notebook, why don’t you create an Annotation?
Annotations are real-time notepads that helps to track activities and important information with respect to the date.
To create an Annotation
Click below on any graph in Google Analytics
Click on create new Annotation
Set up the date and Note down the points and set the visibility according to your preference
3. Set up Goals
One of the most essentials element in the tracking of a website is setting up goals. You can have different types of goals, Depending on the website. For some it will be collecting leads, email subscribers for others it will be contact form enquiry.
To setup Goals
Head over to admin tab in Analytics and click on Goals
Click on new Goal
You can choose an existing template or create a custom goal for the website.
For custom Goal,
Give the Goal a name and select the preferred Goal type
For example, if you are selecting destination in Goal type, Type the URL in the destination field
verify and save the goal.
4.Enable Search Console in Google Analytics
For advanced tracking, we can integrate our google search console account into Google Analytics.
Follow the below few steps to integrate Google Search console
Click on the search console tab in Acquisition
Setup Search console Data sharing
Scrolling Down, click on adjust Search console and select your preferred search console account.
5. Setup up Custom Alerts
As Google modifies their algorithm often, there will be data fluctuations in the website for sure.
So it is important to be alert on the data fluctuations inorder to refine the strategy. Setting up custom alerts can be useful for us to get notified and take necessary steps and action.
To setup Custom alert
Click on Admin in the left taskbar
Click Custom alerts in the view column
Click on New alert
Configure the settings and save.
6. Analyze Landing Page Reports
Analyzing landing page reports in a crucial aspect as we can find where are our traffic from or the source/medium of the traffic.
Also, We can check if there are some issues with landing Pages while navigating to other subpages.
To analyze landing pages in Google Analytics
Head over to the Acquisition Tab
Click on Landing Pages in Acquisition tab
7.Reverse Funnel Path Visualization to find Top Performing Pages
For almost all the websites, the primary aim will be conversions. So its a tricky challenge to find out which of your pages are converting.
To find the top performing Pages
Select Reverse Goal path in conversions
Look over to the thank you pages which are shown in left side and landing pages and converting pages in right side.
It is important to monitor referral pages to see which of them are sending more traffic to our website, that may be a guest blog, articles or even a simple bookmark. So that we can build more links to the page that sends more traffic
To find refferral pages
Go to All traffic in Acquisition
Click on Referrals
9. Filter out Internal traffic
If you dont want your or your team’s internal tracks on the website not to be recorded, it can be done by filtering the Ip Address.
To filter IP address
Go to Admin – All filters – New Filter
Identify your IP address and those of your team’s. Now set a predefined filter and exclude any traffic coming from these addresses.
10. Automate reports
Set up the custom Google Analytics reports as in method1. You can email these reports to as many email IDs as you want. Here’s how you do it:
Specify a date range such as ‘Last week’ or ‘Last 30 Days’ for the report you’d like to receive.
Click on ‘Email’ on the upper-left corner, and set up the frequency of the email delivery whether daily, weekly or monthly
You may also want to save it as a Shortcut for future reference by clicking on ‘Shortcut’
11. Setup Internal Site Search
It is interesting to know what users are searching on your website. We can monitor what they are searching on the search bar of the website.
12. Track Social engagements
Google Analytics can integrate with social plugins to track social shares and automatically configure reports with more detail than basic event tracking. A developer can set this tracking up manually, or The socialTracker plugin will automatically add social tracking to any official Facebook or Twitter button.
The social engagement report is located under Acquisition > Social > Plugins
13. Heat maps with Page Analytics extension
It would be awesome if we can track how the individual pages are performing in the website.
Page analytics chrome extension form google provide an alternative to Paid tools like Hotjar and Crazy Egg.
With it, you can get insights galore about each page on your site, including bounce and exit rate, pageviews, time on page, number of visitors in real-time, and most importantly, in-page click analysis (a basic heat map showing what links users did and did not click).