13 Spooky hidden Google Analytics hacks which you’re overlooked

Google analytics hacks

Google Analytics is an awesome tool to learn and one of the favorite tool of every Digital marketer including me.

Haven’t you ever thought, you’re fully utilizing all the features in GA.

Let’s take my situation, In the early days of my digital marketing career, I thought analytics was only tracking the website traffic data.

As I involved deeper into Google Analytics, realized that I was missing out on a goldmine of data analysis to explore.

 

I’ve made a list of 13 ultimate Google Analytics hacks that are underutilized but crucial for the website data tracking

1. Set up Custom Analytics Dashboard

Setting up a custom analytic dashboard may be useful in analyzing or reporting the data in Google Analytics. Custom Dashboard can be of different types, either SEO or content or any other.

Head over to the Dashboards in Customization tab.

Click on Create and name the dashboard with a blank canvas.

Click on add widget option and selects the metrics u want to add to the dashboard

This is a sample dashboard

 

 

Set up the Date ranges and compare  and analyze the Data behavior

For reporting purposes, you can email the dashboard or download the pdf version of the dashboard n use further.

Set and Measure your Marketing KPI’ S

 

2. Create Annotations

Lets assume you’re doing some SEO activities for a website. Mostly You need to track the activities or notes about the website. Instead of scribbling in a  notebook, why don’t you create an Annotation?

Annotations are real-time notepads that helps to track activities and important information with respect to the date.

To create an Annotation

Click below on any graph in Google Analytics

Click on create new Annotation

Set up the date and Note down the points and set the visibility according to your preference

Save

 

3. Set up Goals

One of the most essentials element in the tracking of a website is setting up goals. You can have different types of goals, Depending on the website. For some it will be collecting leads, email subscribers for others it will be contact form enquiry.

To setup Goals

Head over to admin tab in Analytics and click on Goals

Click on new Goal

You can choose an existing template or create a custom goal for the website.

For custom Goal,

Give the Goal a name and select the preferred Goal type

For example, if you are selecting destination in Goal type, Type the URL in the destination field

verify and save the goal.

 

4.Enable Search Console in Google Analytics

For advanced tracking, we can integrate our google search console account into Google Analytics.

Follow the below few steps to integrate Google Search console

Click on the search console tab in Acquisition

Setup Search console Data sharing

Scrolling Down, click on adjust Search console and select your preferred search console account.

And Save.

5. Setup up Custom Alerts

As Google modifies their algorithm often, there will be data fluctuations in the website for sure.

So it is important to be alert on the data fluctuations inorder to refine the strategy. Setting up custom alerts can be useful for us to get notified and take necessary steps and action.

To setup Custom alert

Click on Admin in the left taskbar

Click Custom alerts in the view column

Click on New alert

 

Configure the settings and save.

 

6. Analyze Landing Page Reports

Analyzing landing page reports in a crucial aspect as we can find where are our traffic from or the source/medium of the traffic.

Also, We can check if there are some issues with landing Pages while navigating to other subpages.

To analyze landing pages in Google Analytics

Head over to the Acquisition Tab

Click on Landing Pages in Acquisition tab

7.Reverse Funnel Path Visualization to find  Top Performing Pages

For almost all the websites, the primary aim will be conversions. So its a tricky challenge to find out which of your pages are converting.

To find the top performing Pages

Select Reverse Goal path in conversions

Look over to the thank you pages which are shown in left side and landing pages and converting pages in right side.

 

8.Referral pages

It is important to monitor referral pages to see which of them are sending more traffic to our website, that may be a guest blog, articles or even a simple bookmark. So that we can build more links to the page that sends more traffic

To find refferral pages

Go to All traffic in Acquisition

Click on Referrals

 

9. Filter out Internal traffic

If you dont want your or your team’s internal tracks on the website not to be recorded, it can be done by filtering the Ip Address.

To filter IP address

Go to Admin – All filters – New Filter

 

Identify your IP address and those of your team’s. Now set a predefined filter and exclude any traffic coming from these addresses.

 

10. Automate reports

Set up the custom Google Analytics reports as in method1. You can email these reports to as many email IDs as you want. Here’s how you do it:

Specify a date range such as ‘Last week’ or ‘Last 30 Days’ for the report you’d like to receive.

Click on ‘Email’ on the upper-left corner, and set up the frequency of the email delivery whether daily, weekly or monthly

You may also want to save it as a Shortcut for future reference by clicking on ‘Shortcut’

 

11. Setup Internal Site Search

It is interesting to know what users are searching on your website.  We can monitor what they are searching on the search bar of the website.

 

12. Track Social engagements

Google Analytics can integrate with social plugins to track social shares and automatically configure reports with more detail than basic event tracking. A developer can set this tracking up manually, or The socialTracker plugin will automatically add social tracking to any official Facebook or Twitter button.

The social engagement report is located under Acquisition > Social > Plugins

 

13. Heat maps with Page Analytics extension

It would be awesome if we can track how the individual pages are performing in the website.

Page analytics chrome extension form google provide an alternative to Paid tools like Hotjar and Crazy Egg.

With it, you can get insights galore about each page on your site, including bounce and exit rate, pageviews, time on page, number of visitors in real-time, and most importantly, in-page click analysis (a basic heat map showing what links users did and did not click).

 

How To Find LSI keywords

Links are a huge factor in Google Search Rankings. Google prioritize the quality of the links than quantity to determine the results in SERP. But should’ve to say that when it comes to first-page rankings links aren’t everything. Google also starts to use other ranking signals in addition to links.

Here it comes the importance of On page SEO. With new updates like Panda and Hummingbird Google better understand the value of the content signal to be ranked. How can Google understand the value of content to show in SERPS or how can Google prioritize the results for a specific keyword?

It is done by LSI Keywords. So what are LSI keywords? What is the definition of LSI keywords? Or Latent Semantic Indexing?

Google relies on LSI keywords to gain priority or more context to the page which ultimately results in ranking.

So how can we include LSI keywords in our content or first how can we find LSI keywords?

First You have to create your content based on a specific keyword, Keywords with low competition and high search volume are normally preferred.

How to Find LSI Keywords

There are several methods for finding LSI Keywords.

Searches related to Keyword

Let’s type your desired keyword in the Google Search box and scroll down the results. There you can see the “Searches related to”. Check out those results, these are the terms google associates with your target keyword. Try to include those keywords in your content.

For example, “Recover from Google Panda” keyword results in search volume like…..

LSI Graph

LSI Graph is a free LSI keyword generator tool which shows up the related keywords to your focus keyword. Just Type the keyword in the box and the tool will display the LSI keywords associated with it.

Bolded Results in Google Search

Just type the focus keyword in Google Search and take a look at the SERP results in first Page. Look for those bold words that aren’t your focus keyword but similar to them. Try to include them into the content

Using Google Keyword Planner

Login to Google Keyword Planner and opt for keyword ideas. Type your keyword in the box and search for keyword ideas. Here comes a list and try to incorporate them into the content. These are the keywords which are seen in top 10 results of SERP.

And concluding, the more LSI keywords are included the more Google will value your content and gives better ranking.

Set up a Custom Google Analytics Dashboard and Measure KPI

Google Analytics Dashboard

KPI or key performance indicators are the measurable value of an organization or individual that how they are achieving business objectives.

Google analytics can be used to measure the KPI’s mainly by setting up a custom Google Analytics dashboard and Goals.

The main purpose of KPI is to drive specific action that results in data-driven decisions to your website.

There are different metrics to measure KPI

Let’s start.

If you don’t have a google analytics account lets sign up for free. Connect your blog or even a test website to Google Analytics.

Set up Custom Google Analytics dashboard

First, think about your KPI requirements and identify a predefined dashboard which will display the data.

Select your google analytics account and click on customization tab.

Select Dashboard from that list and click create.

Name the dashboard according to your desire and click on import from the gallery.

Now we can see dashboards that can be filtered by category, select the category on the left side that aligns with our KPI.

Google Analytics Dashboard

For eg: I select content analysis dashboard and click on import and select create.

The new dashboard will displays all our website data.

Analysis the data and check whether what is useful for you and your company purpose.

Mixed Google Analytics dashboard

Lets create a mixed dashboard which contains different types of metrics.

Google Analytics Dashboard

Go to the dashboard section under customization and create a new dashboard. Name it.

Now add various widgets for the dashboard.

Give a new title to the widget.

After filling and selecting the necessary metrics, click save and that widget will be displayed on your dashboard.

Add widgets to the dashboard one by one.

What we do here is creating a dashboard specifically for your needs.

The actionable data from this report can help me to decide how the weekly SEO efforts can be improved to attract more new users, or which cities we need to increase our sales efforts in, or even which cities perform well that we can learn from.

Compare the date ranges to give a new dimension to the analysis of data.

Set up goals

By setting up a goal, we indicate to Analytics that certain actions need to be measured and that it has a certain value, all which should be measured.

First go to the admin tab in google analytics and click goals in view section.

Add new goal.

Select the template that that will suite your goals for example contact form.

Click on continue.

Give a name to the goal.

Select the goal type.

For the contact form, most probable goal type will be the destination.

Click continue and specify the goal details.

Let’s say ”equal to” Contact and click on save.

Google Analytics Dashboard

Now the goal is available to use in Google Analytics

Measure KPI’s

Now in most cases, the dashboard provides only a brief overview and we would like to zoom in on historic KPI there to see how the business situation has changed over time and how trends are developing.

Select the date range first. So if I want to measure the KPIs over the past 12 months, I’m going to set the specific date range and click on apply.

Add new segments according to your wish and download it into a pdf format from the export option for further analysis.

How to measure content marketing KPI

So once you’re in Analytics, in the Behavior tab, scroll down to Site Content and then click on Landing Pages

Google Analytics Dashboard

If we want to see which has got the highest Bounce Rates we can select that metric.

Or, we can just start off by looking at the pages that’s got the most Sessions. Now if you’d like to go a step further to check the source of the traffic, you’re just gonna head over to the Secondary dimension here.

The report can be exported to an Excel or CSV file which will allow us to sort and filter the data further according to our needs.

Measuring a Brand related KPI

To produce the report, you will simply head over to the audience tab and click on overview

Google Analytics Dashboard

Now, since this is direct traffic, we select direct traffic, and we scroll to the bottom, and just click on apply, So this report is quite useful because we can view performance, both over a longer period of time and a shorter period of time.

Then see how the KPI status has changed over time.

Conclusion

Keeping up with actionable data in any business is great for decision making using the custom google analytics dashboard and Goals  When you explore more options in Google Analytics, be sure to keep evaluating your list of KPIs.

Alternative Approach to Guest Blogging using Ninja Outreach

Ninja Outreach

Guest Blogging an opportunity to take your expertise and discuss it with other people, in addition to an opportunity to increase traffic to both parties.

It is also a great way to establish yourself as an authority figure within your market and build relationships with other bloggers

So what would be the main benefits of guest blogging :

Good exposure

Inbound links

Networking

Credibility etc….

Some may try to demonstrate that guest blogging is dead.

The truth is that guest blogging is still an awesome strategy for getting more traffic if used wisely.

What are the main mistakes that are happening in guest blogging?

Let’s discuss the strategy we are using in guest blogging right now.

First of all, we will search google to find prospects for the niche we are interested in articles writing and blogging.

Keyword “submit a guest post”
keyword “guest post”
keyword “guest post by”
keyword “accepting guest posts”
keyword “guest post guidelines”
After opening each blog primarily we’ll assess the domain authority and page authority of the site using some tools like Moz. Obviously, if the DA or PA is above our expectations we’ll proceed to the following steps.

Afterward, we will proceed the contact form of the website to fill up the details of guest blogging.

Or we will gather the email address of this blogger and deliver the emails one by one with an existing template.

To be frank this process is so time-consuming huh?

Waiting for a response from the prospect is too boring form that outlook.

The main point is haven’t you checked the reply or achievement rate of the emails or contact forms sent?

The trail changes.

We are going to look at you can get blogging opportunities and make the most out of these.

Here explains a winning strategy in guest blogging.

This makes guest blogging easier and not as time-consuming.

My favorite tool is Ninja outreach, Lets go with it. .

Alternative Strategy using Ninja Outreach

Step 1:

Create the Content

Create a well written lengthy and detailed content with inbound links to your blog and a writer bio. The guest site in question may limit you to just how many links you can have pointed to your own site, so use them wisely.

Step 2:

List out the Prospects

Let’s begin outreach by using Ninja outreach tool.

Proceed to the list direction tab, produce a list.

.

Ninja Outreaach

Either we can import our list which is stored in our hard drive earlier as a .CSV file

Or

we can use the easier way as ninja outreach tool itself provide a list of 100 blogging contacts in each category.

Or

Select the interesting and challenging way that is selecting prospects from content prospecting tab.
Search for the keyword that is related to your content in Ninja Outreach.

Filter the results in terms of Desired Domain Authority and Page Authority, guest posts and so on.

Ninja Outreach

Add additional tags like blogger, influencer, company to add relevancy.

Select the blogs matching your content one by one of all and save it to the list created before.

Ninja Outreach

Step 3:

Create email template:

Creating a well-written email template is important for guest blogging outreach. It’s better to adore Brian Deans strategy or create an email template yourself or take the help of Ninja Outreach.

Ninja outreach tool itself provides dozens of email templates.

Ninja Outreach

Step 4:

Ninja Outreach mode:

Go to outreach mode in Ninja outreach tool and select the desired list to send.

On the right side select the template to be used, from address.

The recipient email address will be automatically loaded make edits to the template and send the email.

It will automatically load the next emails to send from your list.

Ninja Outreach

Step 5:

Wait for Reply:

You can track the reply rate of emails you’ve sent using Ninja Outreach.

Based on the reply maintain a relationship with the bloggers even though the content is not approved.

And don’t expect a high reply rate initially and maintaining the relationship with bloggers can help in future.

Ninja Outreach

After all, compare the results of the traditional way of guest blogging with this strategy. I am pretty sure this provides more efficient results and less time consuming that makes guest blogging interesting.

Here form the tools I mentioned only about Ninja outreach.

According to the type and no. of projects, campaign requirements and size of the team you can use any one of Ninja outreach, Pitchbox, Mailshake, Buzzstream as your wish as all these tools make the outreach easier.

According to my opinion Ninja outreach is a complete tool that provides 14 days of trial but coming to the economic point of view I prefer Mailshake.