Set up a Custom Google Analytics Dashboard and Measure KPI

Google Analytics Dashboard

KPI or key performance indicators are the measurable value of an organization or individual that how they are achieving business objectives.

Google analytics can be used to measure the KPI’s mainly by setting up a custom Google Analytics dashboard and Goals.

The main purpose of KPI is to drive specific action that results in data-driven decisions to your website.

There are different metrics to measure KPI

Let’s start.

If you don’t have a google analytics account lets sign up for free. Connect your blog or even a test website to Google Analytics.

Set up Custom Google Analytics dashboard

First, think about your KPI requirements and identify a predefined dashboard which will display the data.

Select your google analytics account and click on customization tab.

Select Dashboard from that list and click create.

Name the dashboard according to your desire and click on import from the gallery.

Now we can see dashboards that can be filtered by category, select the category on the left side that aligns with our KPI.

Google Analytics Dashboard

For eg: I select content analysis dashboard and click on import and select create.

The new dashboard will displays all our website data.

Analysis the data and check whether what is useful for you and your company purpose.

Mixed Google Analytics dashboard

Lets create a mixed dashboard which contains different types of metrics.

Google Analytics Dashboard

Go to the dashboard section under customization and create a new dashboard. Name it.

Now add various widgets for the dashboard.

Give a new title to the widget.

After filling and selecting the necessary metrics, click save and that widget will be displayed on your dashboard.

Add widgets to the dashboard one by one.

What we do here is creating a dashboard specifically for your needs.

The actionable data from this report can help me to decide how the weekly SEO efforts can be improved to attract more new users, or which cities we need to increase our sales efforts in, or even which cities perform well that we can learn from.

Compare the date ranges to give a new dimension to the analysis of data.

Set up goals

By setting up a goal, we indicate to Analytics that certain actions need to be measured and that it has a certain value, all which should be measured.

First go to the admin tab in google analytics and click goals in view section.

Add new goal.

Select the template that that will suite your goals for example contact form.

Click on continue.

Give a name to the goal.

Select the goal type.

For the contact form, most probable goal type will be the destination.

Click continue and specify the goal details.

Let’s say ”equal to” Contact and click on save.

Google Analytics Dashboard

Now the goal is available to use in Google Analytics

Measure KPI’s

Now in most cases, the dashboard provides only a brief overview and we would like to zoom in on historic KPI there to see how the business situation has changed over time and how trends are developing.

Select the date range first. So if I want to measure the KPIs over the past 12 months, I’m going to set the specific date range and click on apply.

Add new segments according to your wish and download it into a pdf format from the export option for further analysis.

How to measure content marketing KPI

So once you’re in Analytics, in the Behavior tab, scroll down to Site Content and then click on Landing Pages

Google Analytics Dashboard

If we want to see which has got the highest Bounce Rates we can select that metric.

Or, we can just start off by looking at the pages that’s got the most Sessions. Now if you’d like to go a step further to check the source of the traffic, you’re just gonna head over to the Secondary dimension here.

The report can be exported to an Excel or CSV file which will allow us to sort and filter the data further according to our needs.

Measuring a Brand related KPI

To produce the report, you will simply head over to the audience tab and click on overview

Google Analytics Dashboard

Now, since this is direct traffic, we select direct traffic, and we scroll to the bottom, and just click on apply, So this report is quite useful because we can view performance, both over a longer period of time and a shorter period of time.

Then see how the KPI status has changed over time.


Keeping up with actionable data in any business is great for decision making using the custom google analytics dashboard and Goals  When you explore more options in Google Analytics, be sure to keep evaluating your list of KPIs.

Alternative Approach to Guest Blogging using Ninja Outreach

Ninja Outreach

Guest Blogging an opportunity to take your expertise and discuss it with other people, in addition to an opportunity to increase traffic to both parties.

It is also a great way to establish yourself as an authority figure within your market and build relationships with other bloggers

So what would be the main benefits of guest blogging :

Good exposure

Inbound links


Credibility etc….

Some may try to demonstrate that guest blogging is dead.

The truth is that guest blogging is still an awesome strategy for getting more traffic if used wisely.

What are the main mistakes that are happening in guest blogging?

Let’s discuss the strategy we are using in guest blogging right now.

First of all, we will search google to find prospects for the niche we are interested in articles writing and blogging.

Keyword “submit a guest post”
keyword “guest post”
keyword “guest post by”
keyword “accepting guest posts”
keyword “guest post guidelines”
After opening each blog primarily we’ll assess the domain authority and page authority of the site using some tools like Moz. Obviously, if the DA or PA is above our expectations we’ll proceed to the following steps.

Afterward, we will proceed the contact form of the website to fill up the details of guest blogging.

Or we will gather the email address of this blogger and deliver the emails one by one with an existing template.

To be frank this process is so time-consuming huh?

Waiting for a response from the prospect is too boring form that outlook.

The main point is haven’t you checked the reply or achievement rate of the emails or contact forms sent?

The trail changes.

We are going to look at you can get blogging opportunities and make the most out of these.

Here explains a winning strategy in guest blogging.

This makes guest blogging easier and not as time-consuming.

My favorite tool is Ninja outreach, Lets go with it. .

Alternative Strategy using Ninja Outreach

Step 1:

Create the Content

Create a well written lengthy and detailed content with inbound links to your blog and a writer bio. The guest site in question may limit you to just how many links you can have pointed to your own site, so use them wisely.

Step 2:

List out the Prospects

Let’s begin outreach by using Ninja outreach tool.

Proceed to the list direction tab, produce a list.


Ninja Outreaach

Either we can import our list which is stored in our hard drive earlier as a .CSV file


we can use the easier way as ninja outreach tool itself provide a list of 100 blogging contacts in each category.


Select the interesting and challenging way that is selecting prospects from content prospecting tab.
Search for the keyword that is related to your content in Ninja Outreach.

Filter the results in terms of Desired Domain Authority and Page Authority, guest posts and so on.

Ninja Outreach

Add additional tags like blogger, influencer, company to add relevancy.

Select the blogs matching your content one by one of all and save it to the list created before.

Ninja Outreach

Step 3:

Create email template:

Creating a well-written email template is important for guest blogging outreach. It’s better to adore Brian Deans strategy or create an email template yourself or take the help of Ninja Outreach.

Ninja outreach tool itself provides dozens of email templates.

Ninja Outreach

Step 4:

Ninja Outreach mode:

Go to outreach mode in Ninja outreach tool and select the desired list to send.

On the right side select the template to be used, from address.

The recipient email address will be automatically loaded make edits to the template and send the email.

It will automatically load the next emails to send from your list.

Ninja Outreach

Step 5:

Wait for Reply:

You can track the reply rate of emails you’ve sent using Ninja Outreach.

Based on the reply maintain a relationship with the bloggers even though the content is not approved.

And don’t expect a high reply rate initially and maintaining the relationship with bloggers can help in future.

Ninja Outreach

After all, compare the results of the traditional way of guest blogging with this strategy. I am pretty sure this provides more efficient results and less time consuming that makes guest blogging interesting.

Here form the tools I mentioned only about Ninja outreach.

According to the type and no. of projects, campaign requirements and size of the team you can use any one of Ninja outreach, Pitchbox, Mailshake, Buzzstream as your wish as all these tools make the outreach easier.

According to my opinion Ninja outreach is a complete tool that provides 14 days of trial but coming to the economic point of view I prefer Mailshake.